THETRAVELEXPERTS TRAINING ACADEMY                                                                                [email protected]                                                                                                                                                                                                                           




Module 1 France and the French tourism industry
1.1 Main actors on the French tourist market
1.2 Main trends on the French tourist market
1.3 Cultural specifics and travel preferences of the French tourist
Module 2 Strategic approaches to the French tourist market
Documents to download
- List of the main French tourist authorities
- List of the principal tour-operators B2B and B2C and of the French outbound travel agencies – with indication of destinations and tourist products
Module 3 Main marketing channels and tools (B2B, B2C)
3.1 Marketing channels and tools B2B
3.2 Marketing channels and tools B2C
3.3 Marketing channels and tools B2B et B2C
Documents to download
- List of principal tourist trade fair shows and exhibitions, B2B et B2C, in France
- List of journalists working for tourist media B2B and B2C
- List of French bloggers / vloggers
- List of the best auto-responders (marketing automation)
Module 4. What should your marketing strategy be on the French tourist market in order to get more French tourists to your travel market?
4.1 Having a clear marketing strategy
4.2 Having a clear positioning
4.3 Know how to seduce your futur French partners and customers
Documents to download:
- List of recommended resources: Seth Godin, Michael Porter...
In brief: more than 3 hours of video + 7 documents + 1 hour of coaching + answer to your questions 7d/7 in 24 hours maximum!
Bonuses: ​
1. An access to TheTravelExperts Training Academy private group which gathers together travel professionals participating in our training programs.
2. In French: the recordings of 3 online conferences with 2 French lawyer on A) air companies and how to contract with them; B) financial guarantee in France; C) how to protect one's travel brand.

Why choose TheTravelExperts and Albena Gadjanova?

Albena Gadjanova

Managing Drector TheTravelExperts
Travel Marketing Consultancy

Hello! My name is Albena Gadjanova. 

I spent the major part of my 30-year professional life in the travel and tourism industry. Airhostess in the 80s I branched off into journalism, communication and marketing. 

I am currently the CEO of a tourism marketing agency based in Paris, France: TheTravelExperts®.

Our mission: help travel brands thrive through connexion with France and French speaking Europe.
Our vision: make a better world through Travel and Tourism.
Our values: respect, tolerance, solidarity, agility.


Our 7 specialities:

  • digital marketing (automation, sales funnels, SEO)
  • content and video marketing (inbound marketing: blogs, Youtube channels)
  • social media (Facebook, Instagram, LinkedIn, Twitter, Youtube)
  • events (from a couple of participants to more than 1.500)
  • public relations (workshops, conferences, roadshows...)
  • press relations (with the principal tourist media, B2B and B2C journalists
  • branding (mission, vision, values, visual identity).


The agency edits the first ever digital and collaborative media of rating and ranking of travel suppliers (a kind of B2B TripAdvisor) and manages a worldwide network of travel professionals:

Our baseline: Build Travel Business Through Smart Partnerships.


I work in French, English, Bulgarian and if needed in Russian and Spanish :)  




I love beautiful language and creativity. Story-telling and stories that move people, that make them laugh or cry.


I love organising inspiring conferences.

Like those I helped organise at OECD (Organisation for Economic Cooperation and Development) in 2011 and 2016.

Those I organised for Amadeus in 2012-2014: Le Lab des !Dées.

Those I organise since 2015 at IFTM, International French Travel Market, the biggest B2B exhibition of the travel and tourism industry in France.

On this photo: the speakers panel of the 2015 IFTM conference. 







This guarantee allows you to test the program without any risk. If you are not satisfied 30 days after your purchase, I will fully reimburse you. 


What do customers say about TheTravelExperts and Albena Gadjanova?

A. Reddi Sitanna

General Manager - Employees Welfare Fund
Port Louis, Mauritius

Dear Albena, I wish to thank you very much from the bottom of my heart  for your assistance, collaboration and professionalism. This helped us to have a very fruitful time at IFTM. Hats off Albena, for your impressive network. Am thinking to retain your services as our coordinator in France with all the travel partners. We also wish to have your expertise for holidays in an advisory capacity...

Isabelle Falque

Director Global Marketing and Communications
FastBooking/Accor, Paris

Albena has an effervescent personality, an exceptional sense for relationship with people. She can conduct multiple projects and at the same time stay abreast of new opportunities. She is courageous and is not afraid of challenging habits and routines being at the same constructive in her proposals. She's an excellent communicator with a sharpened commercial sens and business acumen. 

Osnath Habib

Commercial Director of Omega (Israel) Travel & Tours
Inbound agency, Tel Aviv, Israël

Albena produced 2 videos and published one article on our inbound tour-operator and agency based in Tel Aviv (she suggested the content and the titles). We were soon on the top of Google searches and many French outbound travel and MICE agencies got in touch with us. We receive now regularly demands for quotation and have already had 3 groups of 12-20 pax! Thank you, Albena, for you trust and professionalism!




With members of the French Association of Women Leaders of the Tourism Industry and Jean-Baptiste Lemoyne, Secretary of State with the Minister of Europe and Foreign Affairs, in charge of Tourism. 

At the awards evening of the "Trophée des Femmes du Tourisme",  Paris, March 2018.




With Reddi Sittana, GM of EWF*, Frédéric Lorin, GM of IFTM** and Dineshrao Babajee, EWF President (from left to right).

At IFTM, Paris, September 2017.



*EWF=Employees Welfare Fund (Port-Louis, Mauritius)

** IFTM= International French Travel Market, the biggest B2B exhibition of the travel and tourism industry in France. 





With Noam Shimron, GM and Osnath Habib, Commercial Director of Omega (Israel) Travel, inbound travel agency based in Tel Aviv (from left to right).

Paris, June 2016.



Immediately after you order "How to attract more French tourists to my travel market", you will receive an email containing the link to the private training platform and your wordpass. You have access 24h/24, 7 days/week to all the training modules, in French and in English: videos and documents to download. Your access is valid for all times and also, very important, to any futur updates!


There is a space below the videos where you can ask your questions, you'll get an answer in 24h maximum.


© Copyright 2018 • The Travel Experts • Albena Gadjanova